COVERGIRL
Spec Magazine Ad
Graphic design by Alex Black
Project
This ad was designed to drive purchases of the company’s new TrueYou Match line of lipstick. The target audience was women ages 24-40. They are confident, enjoy looking their best, and regularly shop for products that help them achieve this. They like makeup that enhances their natural appearance without seeming fake.
Strategy
I crafted copy to highlight how wearing this new lipstick will make women feel even better about themselves by bringing out their inherent prettiness and keeping their lips comfortable.