A-1 Motor Oil

Spec Sales Email

Project

This ad was designed to drive purchases of A-1 Motor Oil on the company website. The target audience was men ages 35-50. They own expensive cars and are very serious about treating them well so that they perform to the best of their abilities.

Strategy

I crafted copy to highlight how using A-1 Motor Oil will both maximize the engine’s function and extend the vehicle’s life considerably. The email prominently features a luxury car so that the recipient will equate this particular motor oil to prestige and performance.