The New Yorker

Spec Rotating Banner Ad

New Yorker V 1.2.jpg
Graphic design by Gem Bonham-Horton

Graphic design by Gem Bonham-Horton

Project

This ad was designed to increase the number of subscriptions for the magazine’s digital version. The target audience was tech-savvy men and women ages 30-50. They are successful working professionals and want to be kept informed about current affairs, politics, and the arts.

Strategy

I crafted copy to both highlight the benefits of reading The New Yorker and explain the convenience of online access, all within the confines of a very small space.