Pure Impact Boxing Gym

Spec 2-Sided Direct Mail Postcard

Project

This ad was designed to help the gym increase sales leads through a promotion and eventually boost the number of members. The target audience was active men and women ages 22-38. They care about fitness and want an especially efficient workout. They have hectic schedules and need a gym with extended hours to accommodate them.

Strategy

I crafted copy to highlight both how this gym improves a person’s approach to life and provides the regimen they need regardless of when they can come work out.