Scottish Tartans Gift Shop

E-commerce Website Copy

Project

This project was designed to drive purchases on a Scottish history museum’s online gift shop. The target audience was men and women with Scottish ancestry. They’re proud of their roots and would love to invest in clothing and other products that reflect their pride.

Strategy

I crafted copy to highlight how owning Scottish apparel and accessories will be the ultimate celebration of one’s heritage while making one both look and feel good.